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Statistics

PUBLIC HEALTH 2007 has presented 375 companies, 73 among them have taken part in telephone research, conducted by "MiR" marketing research company.

More than half of respondents, namely 52%, occupy managing positions, 21% ­­­ are office- managers and 12% - executives.

The main aim of participation for 81% of companies was setting up new business contacts, 80% of exhibitors used it to introduce their new production or services to the market and 40% of companies took part in the exhibition to support their regional dealers.

63% of participants consider that the quantity of visitors might be appreciated as "good" and "excellent".

Almost similar number of respondents (69%) appreciate competence of visitors-specialists as "good" and "excellent".

The majority of participants (83%) is satisfied with business contacts, established at the exhibition and appreciate them as successful and such as "meeting expectations".

It's pleasant to establish that PUBLIC HEALTH is an important marketing tool for almost all the participants. With its help they can promote their production on the market (97,3% of questioned participants consider that way).

1. The main aims of companies' participation at PUBLIC HEALTH 2007 are:

 % of respondents
Setting up new business contacts 81%
Introducing new production to the market 80%
Supporting regional dealers 40%
Sellingproducts and services40%
Gettinginformation about the market38%
Analyserivals' activity30%
Keep upthe company's image22%
Brakeinto the market21%
Question with combined alternatives.
The percentage is counted according to the general number of respondents, who answered this question.


2. Position of a respondent:

 % ofrespondents
Manager52,1%
Officemanager/ Commercial director20,5%
Executive12,3%
Departmentspecialist5,5%
Marketingmanager 2,7%
Accountantgeneral/ accountant2,7%
Logistics manager1,4%
The percentage is counted according to the general number of respondents, who answered this question.


3. Number of potential clients, who visited the participant's stand:

 % of respondents
1-10 19%
10-5029%
50-10015%
100-20011%
More than 20025%
The percentage is counted according to the general number of respondents, who answered this question (73 persons).
 

4. Participants' marks of visitors' number:

 % of respondents
Excellent19%
Good44%
Satisfactory27%
Nonsatisfactory3%
The percentage is counted accordingly to the general number of respondents, who answered this question (73 persons).

 
5. Visitors' competence according to the participants:

 % ofrespondents
Excellent4%
Good65%
Satisfactory21%
Nonsatisfactory1%
The percentage is counted according to the general number of respondents, who answered this question (73 persons).

 
6. How successful were business contacts, set up during the exhibition:

 % ofrespondents
High rate1%
Medium37%
Expectationsmet45%
Negativeresult15%
The percentage is counted accordingly to the general number of respondents, who answered this question (73 persons).

 
7. Do you agree with the statement: "Participation in PUBLIC HEALTH  is an important part of marketing policy of our company"?

 % ofrespondents
Yes, I do97,3%
No, Idon't 
1,4%
The percentage is counted according to general number of respondents, who answered this question (73 persons).

 
8. Do you agree with the statement: "I'll recommend participation in PUBLIC HEALTH in the future"?

 % ofrespondents
Yes, I do87%
No, Idon't13%
The percentage is counted according to the general number of respondents, who answered this question (73 persons).

 
9. Quality of the exhibition organization according to the participants:

 % ofrespondents
Excellent11%
Good63%
Satisfactory11%
Nonsatisfactory 
1%
The percentage is counted according to the general number of respondents, who answered this question (73 persons).
 

Visitors

XVI International specialized exhibition PUBLIC HEALTH 2007 was visited by 13 000 Ukrainian and foreign specialists.

Pharmaceuticals, presented at the exhibition got interested 40% of registered visitors, 35% of respondents came to scrutinize equipment for therapy and rehabilitation, 26% were interested in laboratory equipment and 22% - in exhibited stands and diagnostic equipment.

31% of the questioned visitors were aimed to get information about new technologies and production, 23% - to buy this production, 17% - to set up new business contacts, 14% - to visit seminars or conferences.

The majority of specialists, who visited the exhibition, work for companies dealing with medical services rendering - 62%.

43,6% of the registered respondents were doctors, 13,4% - secretaries, and nearly 12,9% of the questioned - office managers.

 

1. Visitors' geography:

 % ofrespondents
Ukraine 98,3%
Foreigncountries1,7%
The percentage is counted according to the general number of respondents, who answered this question.
 

2. Visitors' geography (regions of Ukraine):

 % ofrespondents
Kyivregion63,6%
Chernigiv region4,4%
Cherkassy region3,2%
Zhytomir region2,9%
Dnipropetrovs'k region2,5%
Vinnitsa region2,3%
Poltava region2,3%
Kharkiv region2,1%
Khmelnyts'kyi region1,9%
Lugans'k region1,3%
Lviv region1,3%
Sumy region1,3%
Donets'k region1,2%
Odesa region1,2%
Kirovograd region1,1%
Rivne region1,1%
Zaporizhzhya region1%
Crimea AR 1%
Ivano-Frankivs'kregion0,8%
Mykolayiv region0,8%
Volyn' region0,7%
Ternopil' region0,7%
Kherson region0,6%
Chernivtsy region0,4%
Zakarpattya region0,3%


3. Aims of visiting PUBLIC HEALTH 2007:

 % ofrespondents
To learnabout new technologies and production31%
To buythis production23%
To set upnew business contacts17%
To visita seminar, a conference14%
Tosupport available business contacts11%

Question with combined alternatives.
The
percentage is counted according to the the general number of respondents, who answered this question (73 persons).

4. Exhibition visitors' positions:

 % ofrespondents
Doctor47,3%
Secretary13,4%
Department manager12,9%
Manager7,1%
Juniormedical personnel 4%
Scientist,education sphere worker2,9%
Pharmaceutist / provisor1,4%

The percentage is counted according to the general number of respondents, who answered this question.

5. Types of companies, the representatives of which visited the exhibition:

 % ofrespondents
Medicalservices' rendering62%
Medicalgoods' trade16%
Education/science13%
Medicalgoods' production8%
Chemists'7%
Other5%

Question with combined alternatives.
The
percentage is counted according to the general number of respondents, who answered this question.

6. The exhibition sections, that got interested visitors most of all:

 % ofrespondents
Pharmaceuticals40%
Therapyand rehabilitation equipment35%
Laboratoryequipment26%
Homeopathic preparations23%
Diagnosticequipment22%
Means offirst aid21%
Dietaryand children food18%
Instrumentsand expense materials18%
Equipmentfor "beauty shops" and SPA-salons 14%
Means ofsanitarium and hygiene 12%
Controland measuring equipment11%
Equipmentfor plastic surgery 8%
Mobilehospitals, facilities for patients' transportation8%
Equipmentfor pharmaceutical preparations production6%
Stuff andingredients for pharmaceutical production6%
Other1%

Question with combined alternatives.
The
percentage is counted according to the general number of respondents, who answered this question.

7. Source of information about the exhibition:

 % ofrespondents
InvitationTicket62%
Advertisementin press13%
Information,given by colleagues and partners12%
Streetadvertisement11%
Internet10%
Exhibitionparticipants5%
TVAdvertisement2%

Question with combined alternatives.

The percentage is counted according to the general number of respondents, who answered this question.


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