Statistics
PUBLIC HEALTH 2007 has presented 375 companies, 73 among them have taken part in telephone research, conducted by "MiR" marketing research company.
More than half of respondents, namely 52%, occupy managing positions, 21% are office- managers and 12% - executives.
The main aim of participation for 81% of companies was setting up new business contacts, 80% of exhibitors used it to introduce their new production or services to the market and 40% of companies took part in the exhibition to support their regional dealers.
63% of participants consider that the quantity of visitors might be appreciated as "good" and "excellent".
Almost similar number of respondents (69%) appreciate competence of visitors-specialists as "good" and "excellent".
The majority of participants (83%) is satisfied with business contacts, established at the exhibition and appreciate them as successful and such as "meeting expectations".
It's pleasant to establish that PUBLIC HEALTH is an important marketing tool for almost all the participants. With its help they can promote their production on the market (97,3% of questioned participants consider that way).
1. The main aims of companies' participation at PUBLIC HEALTH 2007 are:
| | % of respondents |
| Setting up new business contacts | 81% |
| Introducing new production to the market | 80% |
| Supporting regional dealers | 40% |
| Sellingproducts and services | 40% |
| Gettinginformation about the market | 38% |
| Analyserivals' activity | 30% |
| Keep upthe company's image | 22% |
| Brakeinto the market | 21% |
Question with combined alternatives.The percentage is counted according to the general number of respondents, who answered this question.
2. Position of a respondent:
| | % ofrespondents |
| Manager | 52,1% |
| Officemanager/ Commercial director | 20,5% |
| Executive | 12,3% |
| Departmentspecialist | 5,5% |
| Marketingmanager | 2,7% |
| Accountantgeneral/ accountant | 2,7% |
| Logistics manager | 1,4% |
The percentage is counted according to the general number of respondents, who answered this question.
3. Number of potential clients, who visited the participant's stand:
| | % of respondents |
| 1-10 | 19% |
| 10-50 | 29% |
| 50-100 | 15% |
| 100-200 | 11% |
| More than 200 | 25% |
The percentage is counted according to the general number of respondents, who answered this question (73 persons). 4. Participants' marks of visitors' number:
| | % of respondents |
| Excellent | 19% |
| Good | 44% |
| Satisfactory | 27% |
| Nonsatisfactory | 3% |
The percentage is counted accordingly to the general number of respondents, who answered this question (73 persons).
5. Visitors' competence according to the participants:
| | % ofrespondents |
| Excellent | 4% |
| Good | 65% |
| Satisfactory | 21% |
| Nonsatisfactory | 1% |
The percentage is counted according to the general number of respondents, who answered this question (73 persons).
6. How successful were business contacts, set up during the exhibition:
| | % ofrespondents |
| High rate | 1% |
| Medium | 37% |
| Expectationsmet | 45% |
| Negativeresult | 15% |
The percentage is counted accordingly to the general number of respondents, who answered this question (73 persons).
7. Do you agree with the statement: "Participation in PUBLIC HEALTH is an important part of marketing policy of our company"?
| | % ofrespondents |
| Yes, I do | 97,3% |
No, Idon't
| 1,4% |
The percentage is counted according to general number of respondents, who answered this question (73 persons).
8. Do you agree with the statement: "I'll recommend participation in PUBLIC HEALTH in the future"?
| | % ofrespondents |
| Yes, I do | 87% |
| No, Idon't | 13% |
The percentage is counted according to the general number of respondents, who answered this question (73 persons).
9. Quality of the exhibition organization according to the participants:
| | % ofrespondents |
| Excellent | 11% |
| Good | 63% |
| Satisfactory | 11% |
Nonsatisfactory
| 1% |
The percentage is counted according to the general number of respondents, who answered this question (73 persons). Visitors
XVI International specialized exhibition PUBLIC HEALTH 2007 was visited by 13 000 Ukrainian and foreign specialists.
Pharmaceuticals, presented at the exhibition got interested 40% of registered visitors, 35% of respondents came to scrutinize equipment for therapy and rehabilitation, 26% were interested in laboratory equipment and 22% - in exhibited stands and diagnostic equipment.
31% of the questioned visitors were aimed to get information about new technologies and production, 23% - to buy this production, 17% - to set up new business contacts, 14% - to visit seminars or conferences.
The majority of specialists, who visited the exhibition, work for companies dealing with medical services rendering - 62%.
43,6% of the registered respondents were doctors, 13,4% - secretaries, and nearly 12,9% of the questioned - office managers.
1. Visitors' geography:
| | % ofrespondents |
| Ukraine | 98,3% |
| Foreigncountries | 1,7% |
The percentage is counted according to the general number of respondents, who answered this question. 2. Visitors' geography (regions of Ukraine):
| | % ofrespondents |
| Kyivregion | 63,6% |
| Chernigiv region | 4,4% |
| Cherkassy region | 3,2% |
| Zhytomir region | 2,9% |
| Dnipropetrovs'k region | 2,5% |
| Vinnitsa region | 2,3% |
| Poltava region | 2,3% |
| Kharkiv region | 2,1% |
| Khmelnyts'kyi region | 1,9% |
| Lugans'k region | 1,3% |
| Lviv region | 1,3% |
| Sumy region | 1,3% |
| Donets'k region | 1,2% |
| Odesa region | 1,2% |
| Kirovograd region | 1,1% |
| Rivne region | 1,1% |
| Zaporizhzhya region | 1% |
| Crimea AR | 1% |
| Ivano-Frankivs'kregion | 0,8% |
| Mykolayiv region | 0,8% |
| Volyn' region | 0,7% |
| Ternopil' region | 0,7% |
| Kherson region | 0,6% |
| Chernivtsy region | 0,4% |
| Zakarpattya region | 0,3% |
3. Aims of visiting PUBLIC HEALTH 2007:
| | % ofrespondents |
| To learnabout new technologies and production | 31% |
| To buythis production | 23% |
| To set upnew business contacts | 17% |
| To visita seminar, a conference | 14% |
| Tosupport available business contacts | 11% |
Question with combined alternatives.
The percentage is counted according to the the general number of respondents, who answered this question (73 persons).
4. Exhibition visitors' positions:
| | % ofrespondents |
| Doctor | 47,3% |
| Secretary | 13,4% |
| Department manager | 12,9% |
| Manager | 7,1% |
| Juniormedical personnel | 4% |
| Scientist,education sphere worker | 2,9% |
| Pharmaceutist / provisor | 1,4% |
The percentage is counted according to the general number of respondents, who answered this question.
5. Types of companies, the representatives of which visited the exhibition:
| | % ofrespondents |
| Medicalservices' rendering | 62% |
| Medicalgoods' trade | 16% |
| Education/science | 13% |
| Medicalgoods' production | 8% |
| Chemists' | 7% |
| Other | 5% |
Question with combined alternatives.
The percentage is counted according to the general number of respondents, who answered this question.
6. The exhibition sections, that got interested visitors most of all:
| | % ofrespondents |
| Pharmaceuticals | 40% |
| Therapyand rehabilitation equipment | 35% |
| Laboratoryequipment | 26% |
| Homeopathic preparations | 23% |
| Diagnosticequipment | 22% |
| Means offirst aid | 21% |
| Dietaryand children food | 18% |
| Instrumentsand expense materials | 18% |
| Equipmentfor "beauty shops" and SPA-salons | 14% |
| Means ofsanitarium and hygiene | 12% |
| Controland measuring equipment | 11% |
| Equipmentfor plastic surgery | 8% |
| Mobilehospitals, facilities for patients' transportation | 8% |
| Equipmentfor pharmaceutical preparations production | 6% |
| Stuff andingredients for pharmaceutical production | 6% |
| Other | 1% |
Question with combined alternatives.
The percentage is counted according to the general number of respondents, who answered this question.
7. Source of information about the exhibition:
| | % ofrespondents |
| InvitationTicket | 62% |
| Advertisementin press | 13% |
| Information,given by colleagues and partners | 12% |
| Streetadvertisement | 11% |
| Internet | 10% |
| Exhibitionparticipants | 5% |
| TVAdvertisement | 2% |
Question with combined alternatives.
The percentage is counted according to the general number of respondents, who answered this question.
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